The Tsingtao Beer Museum has joined hands with the Great Wall of Mutianyu, marking the inaugural product in the 'Scenic Spot Co-Branding' series. The objective is to shape a new image for Chinese traditional cultural scenic spots and explore innovative business thinking in cultural tourism. We were deeply honored to receive the invitation, and our core creative team visited the Mutianyu Great Wall scenic area in person to gain an in-depth understanding of the history of the Great Wall culture, seeking creative inspiration. Through multiple rounds of extensive brainstorming, discussions, and communication between both parties (Tsingtao Beer Museum and Mutianyu Great Wall), we ultimately decided to feature the iconic 'Watchtowers' of Mutianyu Great Wall as the core image. The bottle design uses a golden background, employing the art form of sand painting to faithfully recreate the grandeur of the Mutianyu Great Wall.